ABOUT WINDANSEA SOCIAL
Built by an operator.
Focused on growth.
Windansea Social is a digital growth consultancy helping consumer brands connect strategy, eCommerce, customer acquisition and lifecycle marketing to build stronger, more profitable customer relationships.
But Windansea wasn't built from agency theory.
It was built from experience.
I've spent my career on the inside of consumer brands, building businesses, managing eCommerce operations, acquiring customers, launching products, developing lifecycle programs, optimizing digital experiences and solving the everyday challenges that come with growing a brand.
That operator perspective shapes everything I do.
STRATEGY • ECOMMERCE • ACQUISITION • LIFECYCLE • GROWTH
I've been on your side of the table.
I understand the pressure behind the numbers because I've owned them.
Before Windansea Social, I built my own women's athletic apparel brand from the ground up, taking it from an idea to a direct-to-consumer business and learning firsthand what it takes to acquire customers, build community, manage inventory, merchandise products and keep a growing eCommerce operation moving.
Since then, I've brought that founder mentality to established consumer brands across active lifestyle, fitness and eCommerce.
I've managed Shopify storefronts, paid acquisition, lifecycle marketing, conversion optimization, international expansion, customer experience, agencies, technology partners and digital growth strategy.
So when I look at a marketing challenge, I rarely see just a marketing problem.
I see the business behind it.
FROM FOUNDER TO DIGITAL GROWTH LEADER
Strategy grounded in execution.
I've spent years working at the intersection of marketing, technology and eCommerce.
That experience has taught me that sustainable growth rarely comes from one campaign, one channel or one clever tactic.
It comes from making the entire customer journey work better.
ACQUISITION
Bring the right customers into the business.
↓
ECOMMERCE
Turn attention into conversion.
↓
LIFECYCLE
Build the relationship after the click.
↓
RETENTION
Increase the value of the customer relationship.
↓
DATA
Use what you've learned to make the entire system smarter.
That's the growth engine I help brands build.
I know what it's like to own the outcome.
There's an important difference between recommending something and being responsible for making it work.
I've done both.
My experience includes:
Digital Strategy — building growth roadmaps based on customer behavior, business objectives and performance data.
eCommerce — managing and optimizing Shopify experiences, merchandising, CRO, promotions and international expansion.
Lifecycle Marketing — developing email and SMS strategies, segmentation and automated customer journeys.
Customer Acquisition — managing paid media strategy across Meta and Google while balancing CAC, ROAS and growth.
Customer Experience — improving the systems and technology surrounding the customer before and after purchase.
Analytics — turning performance data into decisions instead of simply reporting numbers.
Leadership — working across internal teams, agencies, executives and technology partners to move initiatives from strategy to execution.
The numbers matter.
7-FIGURE
NEW LIFECYCLE REVENUE
Built automated lifecycle programs that generated seven-figure new revenue in the first year.
7-FIGURE
INTERNATIONAL REVENUE
Expanded Shopify eCommerce into international markets, generating six-figure revenue during the first quarter.
+14%
MOBILE CONVERSION
Improved the mobile shopping experience through conversion-focused eCommerce optimization.
35%
SUPPORT AUTOMATION
Implemented AI-powered customer support automation capable of resolving approximately 35% of incoming tickets.
Why Windansea?
Because growth doesn't happen in silos.
Paid media can't compensate for a poor website.
A beautiful website can't compensate for weak acquisition.
Acquisition becomes expensive without retention.
And more data doesn't help if no one knows what to do with it.
I connect those pieces.
That means looking beyond individual channels to understand how acquisition, eCommerce, creative, lifecycle, customer experience and analytics work together to drive the business.
Strategy is just the start.
I'm not interested in delivering a deck and disappearing.
Depending on the engagement, I can help identify the opportunity, build the strategy, manage the implementation, work with your agencies, optimize the technology, launch the campaign and analyze what happens next.
It's senior-level thinking combined with hands-on execution.
Because sometimes you don't need another recommendation.
You need someone who can get it done.
Built for consumer brands.
Windansea Social is particularly well suited for brands in:
ACTIVE LIFESTYLE • FITNESS • WELLNESS • FASHION • BEAUTY • CONSUMER PRODUCTS • ECOMMERCE
And yes, the name comes from here.
Inspired by Windansea.
Windansea Social was born in La Jolla, San Diego, where the ocean is part of everyday life.
Windansea represents many of the qualities I bring to my work: energy, adaptability, persistence and a willingness to keep moving when conditions change.
Digital marketing changes constantly.
Platforms change. Technology changes. Customer behavior changes.
The brands that grow aren't necessarily the ones chasing every new trend.
They're the ones that know when to adapt, where to focus and how to keep moving forward.
That philosophy is at the heart of Windansea Social.
Ready to find your next growth opportunity?
Whether you're looking to improve eCommerce performance, strengthen customer acquisition, build lifecycle marketing, or need experienced digital leadership to connect everything together, let's talk.