LIFECYCLE MARKETING
The first purchase shouldn't be the end of the conversation.
Acquiring customers is expensive.
The brands that grow efficiently don't just acquire more customers, they build stronger relationships with the customers they already have.
Windansea Social creates lifecycle programs that turn customer behavior into timely, relevant communication across email and SMS.
Klaviyo • Email • SMS • Automation • Segmentation • Retention • LTV
CTA: BUILD MY LIFECYCLE ENGINE →
RIGHT MESSAGE. RIGHT CUSTOMER. RIGHT MOMENT.
Move beyond batch-and-blast email.
Not every customer should receive the same message.
A new subscriber has different needs than a first-time buyer.
A loyal customer should be treated differently than someone who hasn't purchased in six months.
Lifecycle marketing uses customer behavior to determine what happens next.
THE CUSTOMER LIFECYCLE
01 — ACQUIRE
Convert new visitors into subscribers and prospects.
02 — WELCOME
Introduce your brand, products and value proposition.
03 — CONVERT
Use behavioral triggers to move high-intent customers toward purchase.
04 — ONBOARD
Help customers get maximum value from their purchase.
05 — RETAIN
Create reasons to return.
06 — WIN BACK
Identify disengaged customers before they're gone.
AUTOMATION THAT WORKS WHILE YOU SLEEP
Your highest-performing campaigns may be the ones you send only once.
Potential flows:
Welcome
Browse Abandonment
Cart Abandonment
Checkout Abandonment
Post-Purchase
Cross-Sell
Replenishment
Review
VIP
Winback
Sunset
Back-in-Stock
SEGMENTATION
Treat customers like customers—not email addresses.
Segment around behavior, purchase history, engagement, product interest, lifecycle stage and customer value.
That allows your marketing to become increasingly relevant as you learn more about each customer.
PROOF
Lifecycle marketing should generate revenue.
7-FIGURE NEW REVENUE STREAM
Built and optimized Klaviyo lifecycle flows that generated seven-figure incremental revenue during the first year.
(insert case study - segmentation 100%)short case-study challenge → strategy → execution → result.)