ACQUISITION AND BRAND
CUSTOMER ACQUISITION
Get discovered. Get remembered. Get chosen.
Growth starts by reaching the right customer—but impressions and clicks aren't the goal.
Customers are.
Windansea Social connects paid media, creative, content and customer experience to build acquisition programs designed around business growth.
Meta • Google • Paid Social • Creative Strategy • Content • Influencers
PERFORMANCE + BRAND
Performance marketing shouldn't happen in a vacuum.
The best acquisition programs connect:
Audience
Who are we trying to reach?
Message
Why should they care?
Creative
What will stop the scroll?
Offer
Why should they act now?
Landing Experience
What happens after the click?
Economics
Can we acquire this customer profitably?
PAID MEDIA
Spend smarter before you spend more.
Campaign strategy should balance scale with efficiency.
I look beyond platform ROAS to understand the metrics that actually affect the business:
CAC • ROAS • CVR • AOV • NEW CUSTOMER REVENUE • LTV
CREATIVE TESTING
Creative is part of the growth strategy.
Build a repeatable testing process around:
Hooks
Formats
Offers
Products
Personas
Pain points
Social proof
UGC
Landing experiences
TEST → LEARN → ITERATE → SCALE