FRACTIONAL DIGITAL MARKETING LEADERSHIP
Senior digital leadership. Without the full-time hire.
Your business may not need another agency.
And you may not be ready to hire a VP of Digital, Head of Growth or eCommerce leader full time.
Sometimes you need an experienced operator who can step in, understand the business, establish priorities and make sure the work actually gets done.
That's where fractional leadership fits.
STRATEGY + LEADERSHIP + EXECUTION
NOT ANOTHER AGENCY
A senior operator inside your business.
I work alongside founders, executives, internal teams, agencies and technology partners to connect strategy with execution.
That can mean:
Leading digital strategy
Owning the growth roadmap
Managing agencies
Overseeing Shopify
Leading lifecycle strategy
Evaluating marketing technology
Analyzing performance
Managing launches
Prioritizing testing
Building processes
Helping internal teams execute
WHEN FRACTIONAL LEADERSHIP MAKES SENSE
You've outgrown DIY marketing.
Your digital business has become too complex to manage reactively.
Your agencies need leadership.
You have specialists, but no one connecting their work.
You're between senior hires.
You need experienced leadership now without rushing the next hire.
Growth has stalled.
You're spending and executing but aren't sure where the next opportunity lies.
Your channels operate independently.
Paid, eCommerce, email and creative aren't working from the same strategy.
You need a builder.
Not someone who simply identifies the problem—someone who can help solve it.
FOUNDER + OPERATOR EXPERIENCE
I've sat on both sides of the table.
I've built my own women's athletic apparel brand from the ground up, while also operating inside established consumer businesses.
I understand what it feels like when the marketing decision is also a business decision.
Inventory matters.
Margin matters.
Customer service matters.
Technology matters.
Cash flow matters.
And ultimately, revenue matters.