DIGITAL STRATEGY
Build the strategy before you build the campaigns.
More marketing isn't always the answer.
Sometimes the biggest opportunity is understanding what's already working, what's getting in the way, and where your next stage of growth should come from.
Windansea Social looks across your entire digital ecosystem, from acquisition and eCommerce to lifecycle, technology and customer experience to identify opportunities and create a focused roadmap for growth.
Digital Audits • Customer Journey • Channel Strategy • Analytics • Growth Planning
SEE THE WHOLE GROWTH ENGINE
Your customers don't think in channels. Neither should your strategy.
Paid media may bring someone to your website.
Your website determines whether they buy.
Email and SMS influence whether they come back.
Your technology determines what you know about them.
And your data tells you what to do next.
Digital strategy connects those pieces.
ACQUIRE → CONVERT → ENGAGE → RETAIN → GROW
WHAT I LOOK AT
Find the opportunities hiding between the channels.
CUSTOMER JOURNEY
Understand how customers discover, evaluate, purchase and return to your brand.
CHANNEL PERFORMANCE
Evaluate paid, owned and organic channels based on their contribution to the business.
ECOMMERCE EXPERIENCE
Identify friction affecting conversion, merchandising, AOV and customer experience.
LIFECYCLE
Determine where automation, segmentation and retention can generate incremental revenue.
MARKETING TECHNOLOGY
Evaluate whether your technology stack is helping—or complicating—your growth.
DATA + ANALYTICS
Turn performance data into decisions and priorities.
FROM ANALYSIS TO ACTION
You don't need another strategy deck.
You need to know what to do next.
The outcome is a prioritized growth roadmap based on business impact, effort and opportunity.
01 — Diagnose
Understand where the business is today.
02 — Prioritize
Identify the opportunities most likely to move the business.
03 — Build
Create the roadmap, systems and campaigns.
04 — Measure
Establish the KPIs that matter.
05 — Optimize
Use results to determine what happens next.
CTA
Not sure where your biggest growth opportunity is?
Let's find it.